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← Our work / GoodUp
GoodUpCompany OS

From scattered knowledge to a shared AI company brain.

Together with GoodUp, we built the foundation of a Company OS. A place where company context and insights from daily work come together — with people in control.

The story behind the build
Participants raise their hands around a table during a GoodUp workshop.
GoodUp × PerpetuumWorking together
Context

A shared knowledge structure

Control

Choose what gets shared

Team

Building and learning in practice

Client
GoodUp
Challenge
Make company knowledge useful to AI
Collaboration
Company OS · workshops · adoption
01 / The starting point

AI needs more than a good prompt.

Company knowledge does not live in one place. It sits in documents, customer context, conversations and people’s experience. For GoodUp, the question started with the basics: how do we give AI the context to contribute?

The ambition was a shared company brain. Knowledge about the organisation, its ways of working and its relationships. With clear agreements on what should and should not be shared.

02 / Building together

Understand first. Then connect.

We started with context: what does an AI colleague need to know about GoodUp? That led to a structure for company information, customer records and working agreements.

We then worked in focused steps. Map the sources. Set up an initial knowledge layer. Test what belongs there in practice. Workshops connected the technical build to the team’s daily work.

  1. 01

    Organise

    Give company context, sources and working agreements a clear place.

  2. 02

    Connect

    Connect existing information to a shared knowledge layer.

  3. 03

    Test

    Use focused pilots to check what works and what still needs attention.

03 / The foundation

From insight to shared knowledge.

A company brain needs to grow with the business. So we also built a route for bringing insights from AI work sessions back into shared context.

New content gets a destination and is checked. Where a review is needed, a private Slack review helps people decide what can move forward. Approved content can then enter the shared knowledge layer.

Company OS / the full picture

Knowledge that works with you.
And grows with you.

From what your company knows to what your team does — and back again.

Select a step to explore how it works.
  • Company & customers
  • Documents & ways of working
  • Conversations & work sessions
Select & reviewWhat belongs in the shared knowledge?
CompanyOSShared context

Who we are · who we help
How we work · what we learn

Working with relevant context

  • Prepare customer conversations
  • Draft proposals
  • Find company knowledge
Examples of applications

New insights proposal review shared context

The return path always goes through review, never straight into the brain.
The sources

Start with what your company already knows.

Company information, customer context, documents and working agreements form the foundation. You choose which sources matter; connecting a source does not mean copying everything.

How to read this diagram An overview of the approach, not a screenshot of the GoodUp system. At GoodUp, the knowledge structure and controlled publishing route were built and tested in a pilot. Further source connections and wider use need their own tests.
04 / In practice

The team builds with us.

Alongside the system, there was space to work with AI together. The workshops brought the team’s questions, processes and potential applications to the table.

This connects Company OS to the people who will use it: technical development, practical training and working agreements belong together.

The GoodUp team joins a workshop with laptops around a U-shaped table.
The GoodUp team working with AI together.
05 / Room to grow

A foundation. And a next step.

The work delivered a shared knowledge structure and a functioning route for controlled publication. In the pilot, session insights were published while other content was held back because of its sensitivity.

That is a foundation to build on. Further source connections, document use and wider team adoption need their own tests. We distinguish what has been proven from what comes next.

Shared context
Company knowledge, customer context and working agreements in a clear structure.
Controlled publication
A route from new insight through review to shared knowledge.
Learning through practice
Focused pilots and workshops as a foundation for further adoption.
What we believe

What your company learns should make your AI wiser, too.

PERPETUUM / Company OS
Your next step

What does your company know that your AI doesn’t?

Let’s explore how your knowledge, people and AI can work together.