AI Lab

Building a fictional challenger with AI.

In the “Competitor from Hell” workshops at ING, teams used AI to build a fictional challenger to the banking sector. The question: how could a new player challenge the sector? The workshops took place through the collaboration with Limelights.

The story behind the build

Facilitator holding an AI Lab laptop with workshop participants working together behind him — ING × PerpetuumBuilding with AI

Explore

A challenger seen through disruptive innovation

Build

With Claude Code and a banking toolkit

Work it out

Concrete concepts for a new player

Client: ING
Focus: AI Lab: Competitor from Hell
Approach: Hands-on building with Claude Code

01 / The brief

How could a new player challenge the banking sector?

Teams explored a potential competitor from the perspective of disruptive innovation. The workshop format used Clayton Christensen’s framework.

An imaginary challenger was the starting point. It made ideas concrete.

02 / Hands-on

Building with Claude Code.

Teams worked with Claude Code and a toolkit adapted for banking and financial applications. Participants worked on their own fictional challenger.

The sessions combined Dutch and English.

03 / What was made

From idea to concrete concept.

The teams built fictional disruptor concepts: concrete versions of a possible new player in the banking sector.

AI was the tool for working out an idea.

What we believe

AI is a tool for working out an idea.

PERPETUUM / AI Lab

Your next step

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In an AI Lab, you work together on a concrete brief. We match the preparation to the participants’ level and choose suitable tools and examples.

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