Ask our AI colleague Milly Prospect research
Build a clearer picture of the organizations and people you want to reach.
AI for marketing & sales
Find the right people. Make the next move.
Perpetuum helps marketing and sales teams use AI for prospect research, campaigns and follow-up. Connect these activities around a clear audience, with people responsible for relevance and decisions.
When this fits
Less scattered effort. More relevant conversations.
Research, campaign work and follow-up often happen in separate places. Start with the task that slows your team down, then connect it to the next step in the customer journey.
- Prospect research takes too much manual effort.
- Campaigns need better audience context.
- Follow-up loses momentum between people and tools.
A practical path forward.
We agree the scope around your starting point. These are the building blocks.
Campaign workflows
Use that context to support campaign preparation, with your team reviewing the message.
Connected follow-up
Design the next steps around your process, with clear responsibilities and review points.
Illustrative example
Turn account research into a useful first draft.
A workflow could organize relevant public company information, summarize why an account may fit and prepare points for a conversation. A salesperson checks the evidence and decides whether and how to reach out.
- Audience context
- Relevant draft
- Reviewed follow-up
Build it with the people
who will use it.
Define the use case.
Choose a task, its owner and what a useful result looks like.
Map the rules.
Understand the information, decisions and exceptions involved.
Build & test.
Work with real examples. Compare the output with what you need.
Adopt & improve.
Agree review, ownership and how to learn from daily use.
AI should support judgment, not turn weak targeting into more messages. Check the quality and permitted use of information, review outputs and agree what requires human approval.
Explore our approachA few useful answers
Before you start.
Where can AI help marketing and sales?
Perpetuum focuses on prospect research, campaigns and follow-up. The useful starting point is a specific task with a clear owner, suitable information and a way to assess whether the result helps.
Does this mean automating every message?
No. Relevance and human judgment remain important. We map which preparation steps AI can support and where people should check information, make decisions or approve an action.
Can this work with our current process?
We start by understanding how your team works and which tools it uses. Access, data quality and the chosen systems determine what can be connected; integrations are scoped for the actual use case.
How do we judge whether a workflow is useful?
Agree a baseline and the outcome you want to improve before building. Depending on the task, review research quality, time spent or the usefulness of resulting conversations. More generated content is not a result on its own.
Other ways we can help.
Let’s make it workWhat could AI change
What could AI change
for your team?
Bring a question, an idea or a task you want to improve.
Or email Milly with a question